Do you have a great website? High-quality content, impressive design, attractive pictures, and videos? Well, sometimes that is not enough to generate the number of sales you wish. You need an excellent SEO technique to boost your sales too. SEO stands for Search Engine Optimisation, which is a set of directions that will help you improve your website and, obtain a higher rank in the search engine results. It may sound tricky for beginners, but it’s pretty simple. SEO helps website owners to polish up their website, and place it at the very top of the SERPs. Today’s market is ruthless, so SEO is of great importance for website owners. Millions of people look for answers and solutions on search engines like Google, Yahoo, and Bing. Since most people are likely to click on the first three suggestions on the top of the page, you will need SEO to place your website among them. Also, with a good SEO technique, you will enhance the usability and user experience, and clients will be happy to visit your website again. People trust search engines, so if you are in the top three with the keywords that the client is using, your website will gain their trust too. Search Engine Optimisation is also helpful when it comes to social promotion. Individuals who discover your website on Google, or any other search engine, will probably share it on Instagram, Twitter, Facebook and other social networks. When two websites are offering the same product, the optimised website will have more clients and make more deals.
Basically, SEO is all about increasing traffic and visibility for your website. To achieve this you need to understand how major search engines work, what type of information people need or want and how to effectively optimize and promote a website. While technology and search engines are ever changing, there some fundamental elements that never change which are extensions of traditional marketing these are; market research, keyword research, on-page optimization, site structure, link building, brand building, viral marketing, adjusting and being current. Google is the major search engine in the world compared to others. It ranks websites based on a mix of two categories: authority and relevance. Authority is measured by how authoritative and trustworthy the source of the information is. Relevance is judged by how the page closely meets a user’s expectations and needs. For example, if an individual asks Google a query, it finds a webpage that provides an answer to it. SEO tactics usually involve creating authority for your website and increasing relevance for the targeted queries across the three primary areas of optimization: on-site optimization, on-going content marketing, and off-site optimization. On-site Optimization: Involves making your website more authoritative, more visible and to make it easier for Google web crawlers to understand and parse. On-going Content Marketing: This is the most effective tactic to build your relevance and authority over time on-site. Off-site Optimization: Also known as link building is a tactic designed to improve authority by pointing other websites to your site and link building within the site itself. This also promotes the onsite content. Authority is perceived by quality and quantity of the links pointing at your website.